The Strategy to Success logo was designed by the principal designer at Rate Companies. My job was to develop a visual identity that built on the logo and could be applied across marketing touchpoints to promote the summit
For the social marketing, I decided to take the logo and create an animated version. This helped the posts give a sense of dynamic energy, as you'll see below.
These socials posts were designed with a sense of dynamic energy. A videographer had also filmed Brian himself promote the event , and I was able to leverage the b-roll in these. In this stage, I decided to use a starburst-like graphic to give these assets some visual interest, without cluttering much of the frame. Using simple, vector line art was appropriate to Guaranteed Rate Affinity's brand guidelines, which incorporated a lot of thin-weight iconography. In addition, it felt necessary to include headshots of Brian himself as well as the guest speakers.
Brian also requested that specific agents that he personally wanted to invite would receive specialized marketing. Specifically, he wanted an email that was sent out which an animation of an envelope opening to reveal the invitation. In addition, he wanted the same envelope graphic to be texted out via SMS with a link to register for the event.
Here are examples of the flyers created to promote the event, following the same look-and-feel created for the social posts.
Here are the coded emails for the event. The requestor wanted to hyperlink a video of him promoting the event in the email, which was filmed by his videographer.
Below is the creative for the venue where the summit took place.
